Should a Brand Be Unique or Descriptive?

 By Danielle O'Rourke - July 6, 2017 Well, folks, it’s finally happened.  I had my first ever newsletter opt-out.  It was bound to happen sooner or later.  My husband is right; not everyone thinks I’m as funny as I do.  The fact that only one of you has gotten sick of me so far [...]

By | 2017-07-14T10:06:42+00:00 July 6th, 2017|Newsletter|0 Comments

How to Evaluate Private Equity Firms

There are thousands of private equity firms.  As a business owner, how do you know which one is the best partner for your business? How do you avoid choosing the wrong partner? Unfortunately for entrepreneurs, there is no “Yelp for private equity firms.”  There are a few online portals which serve as a starting [...]

By | 2017-07-04T14:22:09+00:00 July 3rd, 2017|Private Equity|0 Comments